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Among those who were there were two brand team members from Oreo, and nearly a dozen creatives, strategists, community managers and social-media listeners. But viewers and the network were distracted from the traditional game-and-ad spectacle -- if viewers stayed around instead of switching to the "Puppy Bowl" over on Animal Planet during the interlude. CBS even displayed a presumably unprecedented stat on the screen: Related Stories Brian Steinberg Some quick-thinking brands, however, jumped into the disarray. The agency acknowledged that it was able to make decisions so quickly because the Mondelez-owned cookie brand was a broadcaster advertiser in the Super Bowl, and so was closely monitoring chatter and interaction with consumers on all social media channels.
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