One of the most important things to take into account for any athlete and sportsperson is sports nutrition[i]. Recent advances in science and research have sped up the development of novel solutions for sports nutrition and health.
Sports nutrition: What is it?
The practice and study of refueling and replenishing the body to enhance athletic performance is known as sports nutrition. Several advantages of Comprimé stéroides anabolisants high-quality sports nutrition supplements include:
- improved capability and endurance
- decreased risk of harm
- enhanced recovery
- the gradual onset of weariness
- Focusing capacity
- more favorable body composition
- a strong immune system
The sports nutrition market has undergone a significant change as a result of rising consumer knowledge of health, the environment, and the impact of diet on health. While the majority of them base their purchases on a variety of factors, including social media, company websites, peer recommendations, product labels, and reviews, some of them also pay special attention to and favor particular ingredients.
I strongly advise you to read this article and listen to the podcast I just made with our vice president of sales and manager of new business development. We talked about the following five ingredients for sports nutrition throughout the podcast and I think they ought to be in your line of sports nutrition supplements:
Various forms of proteins, particularly those with an organic origin, have made it to the list of trending components in sports nutrition that brand owners need to be aware of.
Yogurt Protein
Whey protein is the most popular single source of complete proteins since it contains all 9 essential amino acids. Whey protein is one of the most popular protein sources among vegetarian sports nutrition alternatives because there are so few vegetarian meals that offer lean protein.
Protein Casein
Casein protein, which comes from cow’s milk, is a lesser-known form of sports nutrition than whey. When gaining muscle mass and recovering from challenging workouts, it is especially beneficial.
Bean Protein
Since soy protein is not derived from dairy, it is suitable for both vegetarians and vegans as well as those who want to avoid dairy and contains either no cholesterol or very little saturated fat. It’s also one of the few sports proteins that contains all the necessary amino acids in their whole.
Animal-free Proteins
Plant-based proteins including pea, hemp, and rice proteins are becoming more and more popular as components in sports supplements as veganism spreads. Additionally, they are heart-healthy and higher in protein than meat. Plant-based diets are also thought to be better for recuperation. Pea protein is the most preferred source of plant-based protein among all of them because of its many advantages.
Pea protein is comparable in leucine content to some animal proteins and is rich in lysine, arginine, and leucine. The moderate flavor of pea protein complements its physiological advantages, which include important muscular and muscle protein synthesis.
On the other hand, brown rice protein is well recognized to contribute to a high-profile blend of other plant-based sources for a balanced concoction, while hemp protein is rising in popularity as a source of complete protein.
Consumer Trends for Sports Nutrition Supplements
There are many different types of sports nutrition supplements available on the market right now. The market leaders are the traditional goods like BCAA capsules and tablets, creatine, and protein powders.
Protein powders accounted for 64% of the market revenue for protein supplements in 2019 out of all the other sports supplement types.
Tablets and capsules were the two supplement delivery formats that were most often used in the global market for nutritional supplements. In parallel, consumers’ busier lifestyles have led to a growth in the demand for and consumption of packaged nutritional foods like protein bars and ready-to-drink items.
Major Sports Nutrition Products Consumers
In the past, bodybuilders and athletes were the main consumers of sports and health nutritional products to improve their performance, muscular growth, and general health. There are still many different supplements available on the market for bodybuilders and professional athletes. But at the same time, the market is expanding because to the constant influx of recreational and lifestyle users.
Overview of the sports nutrition market
The market for sports nutrition worldwide was worth $15.6 billion in 2019. From 2020 to 2027, it is projected to expand at a CAGR of 8.9%. Growth in this industry is mostly caused by an increase in demand among bodybuilders and athletes for various dietary supplements, protein bars, and energy beverages.
Additionally, the market for sports nutrition is expected to develop as a result of rapid urbanization, rising disposable income, and an increase in the number of fitness facilities and gyms.
Supplements containing animal protein made up 67.9% of sales, but plant-based proteins are predicted to grow at a CAGR of 8.8% and reach $11.05 billion by 2027.
The tastes of sports nutrition supplements, which are emerging as a crucial purchasing motivator, also have an impact on this spike in demand. More than 75% of consumers, according to Mintel, choose a sports nutrition product based on flavor. So, a factor that can make a nutrition product stand out in the market is flavor innovation.
In addition, emerging fields like microbiome and personalized nutrition may influence how sports nutrition develops in the future.
5 Trends in Sports Nutrition Supplements
Here are 5 trends in sports nutrition supplements that I urge business owners to keep an eye on in the coming year:
Because plant protein is regarded as a sustainable substitute for animal protein, consumer demand is anticipated to rise. The appropriate combination of plant protein sources can work because most plant proteins lack the complete amino acid profile.
Brand owners in the increasing and changing sports nutrition business must appeal to a varied audience as the number of consumers of sports nutrition supplements rises. Adventurers, cross-fitters, and triathletes are a few examples of these new market customers. Choosing and concentrating on your target market is essential to developing high-quality items that satisfy their unique needs and requirements. This will help you win their loyalty over time and produce repeat business.
Innovative supplement flavors are proven to be a key influencer on consumer choice, as was already established. Standard tastes like chocolate, vanilla, and strawberry are still well-liked, but in the future, firms that can offer distinctive flavors like blue raspberry lemonade, salty peanut butter, banana split, etc. will succeed. I strongly advise listening to this podcast episode if you want to learn more about flavoring protein supplements and the pitfalls you should stay away from.
A sports nutrition brand cannot afford to not have a social media presence today. Want proof? The #preworkout hashtag, which has garnered 4 million posts on Instagram alone, is helping pre-workout supplements gain appeal on social media. I strongly advise reading our two comprehensive guidelines on promoting dietary supplements on Instagram and Facebook if you need assistance getting started.
On the labels of their products, brands will continue to make claims about clean labelling. At least one clean label claim can be seen on one out of every five sports nutrition products at the moment. Along with “no artificial sweeteners” and “No GMOs,” it also includes the anti-doping-related “no banned substances” clause. Consumers are prepared to pay 25% more on sports nutrition products that make clean label claims, so if you’re a brand owner reading this, you should be aware of that.
Infographic: 5 Sports Nutrition Trends to Watch in 2021
Finishing up
NutraScience Labs may assist supplement brand owners or aspiring business owners in the production of efficient, clean-label sports nutrition products. With more than 120 years of experience in sports nutrition contract manufacturing, we are one of the top manufacturers of sports nutrition supplements in the United States. We can assist you in developing a brand that stands out in the fiercely competitive supplement market by providing you with cutting-edge formulation, flavors, and world-class turnkey services.